Our Vision

We know why money matters to you.
At Wag, our mission is to help dog fanatics and their dogs enjoy the best possible life together.
Your dog is your life. Those four paws, and everything they represent, are what matters to you. Money is a critical part of your ability to take care of your pooch, enjoy unique experiences with him, and give him the best life possible. That’s why money matters to you.
And that’s why we are creating a complete financial resource for—and only for—people who are fanatical about dogs. We believe your financial tools and banking services should enable you to lead the best possible dog-oriented lifestyle you want. Learn about the 10 Commandments of Wag’s vision.
The Wag community enjoys many valuable member benefits, including:
- Financial expertise by dog fanatics, for dog fanatics
- Special deals and offers for dog fanatics
- A directory of dog-friendly financial service providers
- Internet-based banking services for dog lovers
That’s right. Believe it or not. We are building an Internet-based bank, which we believe will transform banking–a tedious, unpleasant chore–into an enjoyable experience, and a way to connect further with your tribe of fellow dog lovers.
Join Wag’s community of dog fanatics today, and be sure to share your feedback with us.





